Marc Steinberg is the author of the award-winning books Anime’s Media Mix: Franchising Toys and Characters in Japan (University of Minnesota Press, 2012) and Naze Nihon wa “media mikkusu suru kuni” nano ka (Why is Japan a “Media Mixing Nation”? (translated by Nakagawa Yuzuru and supervised by Ōtsuka Eiji, Tokyo: Kadokawa E-Pub, 2015). His essays on transmedia, animation, fan cultures, the moving image, franchising, and digital culture have been published in Japan Forum, Animation: An Interdisciplinary Journal, Journal of Visual Culture, Theory, Culture & Society, Mechademia, and Canadian Journal of Film Studies. His co-edited volume with Alexander Zalhten, Media Theory in Japan (Duke University Press, 2017), reframes the parameters of media theory through an examination of Japanese media cultures. His current research project examines the The MCAD Visiting Artist Preview, lectures, and events are subject to change and may be revised as needed. MECHADEMIA 2018: TRANSNATIONAL FANDOMS / Liberal Arts Department Keynote Address: How Convenience Stores Make Fans: On Retail, Fandoms, and the Media Mix with Dr. Marc Steinberg, Université Concordia, Montréal, Québec September 28, 7:00 p.m., Auditorium 150 formation and evolution of digital platforms in Japan, South Korea, and North America—from feature phones and smartphones to streaming sites, mobile games, and chat apps. This work pays particular attention to the ways managerial theory and logistical systems mediate contemporary media culture and cultural production. These issues are addressed in his forthcoming book, The Platform Economy: How Japan Transformed the Commercial Internet (University of Minnesota Press, Spring 2019).